A Recent Case Study
With the objectives to bring the brand to life, support new content for website and marketing activity, FormAlign needed some high quality photography produced, and a photography expert who was flexible and there to listen, and create the results aligned with expectation.
How did it work?
· At the Preparation stage, we booked discovery sessions with the client to ensure we understood the needs and what was required.
· Thorough Research was carried out by BFP to ensure market alignment and ensure the results would standout from other players in the market FormAlign operate in.
· The site visit was booked in, with the team from BFP and FormAlign with a detailed plan of the day and we oversaw the smooth running for our client
The Photoshoot
BFP and the client’s team began the session with a team briefing, reviewing the shot list and mood board to maximise the effectiveness of the session.
o Shoots, from indoor shots, capturing close-up, specific detail to outdoor backdrops and settings were weaved in to the day.
o We collaborated with the marketing lead to guide models through poses that emphasized positive engagement.
o Experimented with various angles and compositions to offer creative flexibility and a diverse range of images for the client.
The Production and Editing Process
The shots were grouped together taken through our rigorous initial filter process reviewing elements such as lighting, composition, and framing qualities.
A client meeting was set up to go through the production with the marketing lead to review and finalise images which met the company goals and requirements.
With goals met and a satisfied customer, now handed over to the marketing team to move forward to strengthen brand positioning and move the marketing effort to the next level.
...a note from the client...
"Bronwyn’s approach was excellent – very positive and professional. We would not hesitate to use Bronwyn again having received an excellent service!” - FormAlign